Did you know that YouTube has more than 2 billion active monthly users? This makes a lot of sense when you realize that video is still the type of media that most closely approximates real life. That is exactly why so many people turn to a quality sales video when they want to market their business. Done right, there may be nothing else that can more effectively help you reach potential new customers and engage with them.
But how exactly are you supposed to create an effective sales video to market your business? Read on to learn all about the most important tips to help you make a sales video that will take your business to the next level!
Use Your Video to Tell a Story
Most of us know intuitively that stories grab our attention much more than explanations. On top of that, the best research in marketing and persuasion has been telling us for decades how powerful storytelling is. At this point, the most important thing is simply to take this research to heart and start writing stories in our marketing videos.
Writing a story can be difficult. However, the main thing to focus on is the desire of a character of some kind. A story is defined as having a person want something and succeed or fail in their attempts to achieve it.
Of course, there are 100 other tips that go into good storytelling. If you want to be able to tell a more powerful story, you might want to rely on the services of professional marketing video creators.
Spend Half of Your Time on the First Few Seconds
The first few seconds of your video are by far the most important. It doesn’t matter how great the rest of your video is if nobody ever watches it.
That means embracing the fact that there are certain powerful forms of storytelling that simply won’t work for video marketing. It is almost impossible to have an effective video that starts out with 10 seconds of silence and darkness, even if that would be effective in some way for some other format.
Make Sure Your Thumbnail Attracts Attention
Even getting people to watch the first few seconds of your story can be difficult. Nobody will ever watch your extremely interesting first few seconds if they are not persuaded by your thumbnail. Make sure to emphasize an attractive thumbnail or else nobody may ever watch your actual content.
Enhance Your Success With Targeting
Once you have an effective video, you want to make sure that it reaches as many people as possible. You could spend an equal amount of time trying to make sure that people see any piece of content you create, but your video has the most potential to engage people, so it is the piece of content that merits the most attention.
To reach people who will care about your message, you should use targeting. Targeting means that your video disproportionately shows up in front of certain demographics. Or it might show up in front of people with specific interests or past behaviors.
Facebook is one of the most powerful platforms for targeting specific audiences. You can put your video on Facebook with instructions to target whatever audience you think will be most interested in your video.
Make Sure Your Video Works Even Without Sound
Tons of people watch videos on Facebook. However, the Facebook feed does not play the audio of videos unless people click on them. That means that you have to be able to persuade your audience to click on your video even before they hear any of the audio.
With that in mind, you need to make sure that your story is compelling not just within the first few seconds, but also when nobody hears the first few seconds.
Inspire People to Take Specific Actions
A great story may move people, but move them to what? If you do not specifically call people to action, your video may be nothing more than a bright spot in their day.
The smaller the action you ask people to take, the more likely they are to take it. You might simply ask people to comment on the video or to like it. You might also ask people to subscribe to your channel or account.
Whatever you decide, make sure to place your call to action in an effective place. That means sometime after you have already provided significant value to your audience.
Some people managed to break this rule by starting their video with a call to action. However, that is generally more successful if you already have an audience.
The more that you know about the benefits of video marketing and the latest video marketing trends, the more you might be interested in finding a great company to help you with your video content marketing.
Top companies know how to use the best video marketing tools to create a video that will stand out from your competitors.